Being found in the digital space is a challenge! How much time and energy do you spend every week updating your local listings?
Sure, updating these listings has a zero fun-factor to it. However, it’s very important to keep these up-to-date.
Why is this, you ask? Well, first off, let me break down what these listings actually do for your business.
Local listings are defined as places on the internet where your business shows up in search results. Have you ever gone to Google or Bing to look for the hours that your favorite record store is open on the weekends? What about going to Bing to find out how early the nearest local coffee shop opens when you’re visiting a new town?
Mobile searchers are constantly looking for information like this because it is convenient. It’s information at their fingertips in a fast-paced, “need it now” world.
Are you starting to see it now? Let’s dive deeper. Here are three reasons why your local listings are so crucial:
First off, people want to know about you, so you need to provide your availability. Most of the time when people are searching for your company or searching for businesses like yours, they’re simply looking for your hours of operation. Think about how many business opportunities you might miss by not providing this simple piece of information! It could seriously get out of control. If you don’t have your hours readily available while another business does, a customer will likely go to the other business instead of yours. Why is this? Because the customer doesn’t want to take a second step to find out about more about your business. They don’t want to have to call you to find out if you’re open or closing soon. They want to be able to look at Google and find out for sure right then and there.
So what might happen if your hours of operation aren’t up-to-date? As mentioned above, the customer might go somewhere else, they might accidentally come to your business when it’s closed (which would be highly annoying to them,) and in turn you might end up with a negative review.
The second reason why your local listings are so crucial is because we’re living in a highly-mobile world. People do most of their searching via mobile device while they’re on-the-go or in-the-moment. They want information, all of the information, and they want it RIGHT NOW. So if your information is either not available, or not filled out enough, you may get skipped our for the shiner object across the street providing more information.
Add photos! Add specials! There are so many ways that you can keep your listing attractive and informative to potential customers. The more informed your potential customers feel that they are, the more likely they are to visit your business for an initial time. Then, once they’re in the door, that’s your chance to “wow” them in person! So keep that in mind as well. There is a huge customer service component that always goes into these things. You want to always find ways to surprise and delight, and it can all begin with a stunning local digital listing.
The third reason why your local digital listings are so important is because they add an element of transparency. When customers know what they’re walking into, they tend to come in wanting to buy. Chances are, they’ve already seen something they’re interested in on your website or on one of your social channels, and now they’re visiting your store because they’re ready to commit to the purchase. So provide as much information as you possibly can on your listings, because you never know what’s going to appeal to someone. What appeals to one person about your brand is not always going to appeal to someone else. Show all of your dimensions! No two customers are alike.
Local listings bring you more customers who are at the bottom of the sales funnel. People who are actively searching on Google, Bing, Yelp, and other digital platforms are typically looking for that last piece of information they need before they commit to buying.
So how can you keep these up-to-date for your business? Google your business and see how your listing is appearing to searchers. Are you pleased with the results? Chances are there’s more that you can be doing, but it’s good to make sure the basics are covered.
If you’d like to have more assistance with your own local listings, reach out to us! We’d love to help you shine as bright as possible in search results.