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Why Your Brand Should Use Stories

3 Reasons Why You Should Be Using Stories

When it comes to social media strategy these days, the amount of content creation options and avenues can be overwhelming.

“Should I be creating video? If so where should I be posting it? Does it need to go on all of my social platforms? How often should I post on my Instagram feed? When should I be posting? Do GIF’s perform better in the morning or the night?”

There are a MILLION things to be mindful of when it comes to content creation and where/when to post things. But, it all really boils down to one thing: What resonates most with your audience, and on which platforms? Continue reading “3 Reasons Why You Should Be Using Stories”

5 favorite social media tools

Our 5 Favorite Tools to Work Smarter

Remember the iPhone commercial years ago that said, “There’s an app for that”? Well, when it comes to working smarter, we say there’s a tool for that. And that’s because for almost anything you need to do, there’s probably a tool to help you do it faster, better, and easier. In other words, smarter.

We could make a list of our 100 favorite tools, but like the world of online tools, it would be overwhelming. And nobody wants that! So, we’ll just start with our five favorites. Continue reading “Our 5 Favorite Tools to Work Smarter”

messenger marketing

Messenger Marketing: Engage While You Sleep!

Let’s face it, social media engagement should be at the top of your digital marketing priority list if it isn’t already. Why is this, you ask? The answer is simply because your community expects you to be. They crave to know more about you, and the more content and interaction you give them, the more valuable you are to them and the stronger your connection to them will grow. Continue reading “Messenger Marketing: Engage While You Sleep!”

be a social monitoring rockstar

Be a Social Monitoring Rockstar!

Staying on top of your social media presence is especially important for brands because it tells your fans a lot about you, not only as a brand, but as a human business owner. Your social media channels are practically your digital frontline, so it’s powerful stuff to demonstrate to current and potential fans that you’re responsive and approachable.

One of the most important things that social media managers need to remember to do is to engage back with people when they engage with your social media content. (This is a task many social media managers know as “monitoring.”) Sure, it does take an extra chunk of time out of your day, but what you’re doing for your audience when you do this is something that every human should do in any relationship they’re trying to nurture! Continue reading “Be a Social Monitoring Rockstar!”

how to produce a twitter chat

How To Produce a Twitter Chat

One of the most important parts of having a presence on social media platforms is the act of actually being “social.” (Right?!)

Sometimes the simplicity of just being on social media for connections gets forgotten, but we all have to remember the reason why we got onto these platforms initially as users ourselves. We didn’t get on Facebook to be advertised to, we got on Facebook to keep in touch with family and friends. Same goes with the rest of the social media platforms that we each live on… we spent time developing our own presence on them in order to connect with real people. To share with people, to engage with people… sometimes that gets lost in our own marketing efforts. Continue reading “How To Produce a Twitter Chat”

social media for events

Social On The Go

At DepICT Media, we manage a large amount of social media strategy and content creation for local events.

For those of you who don’t have experience in the event world, one thing you must understand is that time NEVER stands still, and the event is coming whether your bases are completely covered or not. Continue reading “Social On The Go”

what the hashtag

What The Hashtag?

Social Media Marketing has been around for a long time already, but the “hashtag” still remains quite a mystery to many brands, businesses, and individuals. While hashtags can be a very powerful tool for a social media marketing strategy, it’s very important to understand how and why they work. Continue reading “What The Hashtag?”