Social Media Tips & News

Category: Social Media

how does your brand innovate

How Do You Innovate to Break Through the Noise?

Social Media Marketing isn’t the only industry that changes every single day. As business owners in general, it’s important to be able to know how to stand out from your competition and truly “wow” your customers and potential fans.

Sure, keeping an eye on what the competition is doing is one of the smartest ways to stay on top of your own marketing efforts, but it shouldn’t boil down to that alone. Your audience is different, your culture is different, and your voice sure better be different as well. Continue reading “How Do You Innovate to Break Through the Noise?”

tight-knit facebook community

Facebook to Reward Pages with Tight-Knit Communities

The days of striving for “likes” on our Facebook posts is essentially over. (Hopefully, “likes” are not the only thing you’ve been striving for this whole time though, right?)

Late last week Facebook’s CEO, Mark Zuckerberg, made an announcement basically stating that likes on a post will no longer be given as much weight when it comes to boosting a post in the eyes of the Facebook algorithm. Nope, it’s going to require quite a bit more engagement for users to see your posts. (But don’t worry, this will be rolling out of the next few months…there’s plenty of time to get some practice in and get it nailed!) Continue reading “Facebook to Reward Pages with Tight-Knit Communities”

favorite social tools

Top 5 Favorite Social Media Tools

There are tons of various tools someone in social media can use…..and it can be easy to get overwhelmed on finding the right tools to use. The trick is to find what works for you. Because what works for one business and person may not work for the next.

Each of my Top 5 favorite tools serves a different purpose. I easily could spend all day talking about video tools alone. But for this purpose, I wanted to give you my top 5 favorites each from a different category. Continue reading “Top 5 Favorite Social Media Tools”

social media secret sauce

The Engagement Plan: The Secret Sauce of Social

There is a lot more that goes into fostering a strong social media presence besides regular posting and developing a budget for paid social media promotions. Sure, making sure that you have a solid and strategic content calendar is very important, and devoting part of your marketing budget to your social media channels seems like a no-brainer, but to truly grow a strong, loyal social media community, you need to set aside time to engage with your fans and other accounts in your industry. Continue reading “The Engagement Plan: The Secret Sauce of Social”

Perspective: A Social Media Marketing Outsider

Perspective: A Social Media Marketing Outsider

{ this post is an original piece written by Backspace Media (Now DepICT Media) Intern Maddie Mann }

We have all heard it. “There’s a first time for everything.” Sappy but true and social media marketing is no different. Being the new person to the game is all around overwhelming and stressful.

I am the perfect advocate for this. I am a high school intern for Backspace Media. When I came to this internship my first day I felt like everything Jen said went right over my head. That day is such a blur to me now because I was overwhelmed and didn’t pick up a single thing. I remember she used the word “organic” to describe a post that you don’t put money behind and I thought she was talking about her diet or something.

Continue reading “Perspective: A Social Media Marketing Outsider”

4 ways to boost your organic reach

4 Ways to Boost Organic Reach

Do you often wonder if there is a way to make your social media content more visible and engaging for your audience?

Much of the time, when people think about social media marketing, they think about the money that they’ll need to spend to make it successful. Sure, adding an ad budget to your social media strategy can expand your reach by leaps and bounds, but it doesn’t necessarily have to cost a bundle to grow your reach on social media!

In this blog post, we’re going to go over some simple steps that you can take to help build your social media audiences without having to put money behind every single post.

Continue reading “4 Ways to Boost Organic Reach”

A New Lens For Content Creation

A New Lens on Content Creation

When it comes to resonating with future and current customers, there’s one thing we know for sure:


As marketers, it’s our job to pump out relevant content on a regular and fast-pace to keep the audience constantly coming back. What happens when your ideas become stale and you’re no longer able to creatively produce high-quality content that they truly enjoy?

Continue reading “A New Lens on Content Creation”

4 Reasons Why Twitter Rocks

4 Reasons Why Twitter Rocks

When it comes to Twitter, many people are starting to seriously wonder why it’s so important to keep this platform in their social media strategy. Sure, some people say that the platform is dying, but I tend to agree with Madalyn Sklar when she says that it most certainly is not!

There are some super cool features that Twitter has to offer that none of the other channels truly do, and today I’m going to take this opportunity to refresh your memory on what those features are.

Continue reading “4 Reasons Why Twitter Rocks”