On Tuesday, July 18th, Facebook will no longer allow modifications to link previews. However, some started seeing this change as early as a week ago (myself included).
So What Does This Mean For You?
Any posts that you schedule on your page that have a modified link preview, will revert back to the original link preview. This includes the original title, description, and photo that existed before any edits were made.
Why is This Happening?
To quote the Facebook for Developers website: “As part of our continuing efforts to stop the spread of misinformation and false news on our platform…
By removing the ability to customize link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news. We also understand that many publishers have workflows that rely on overwriting link preview metadata to customize how their content appears to audiences on Facebook. We’re committed to a solution that supports them.”
What Does This Mean For Me?
If you are scheduling Facebook link preview messages from your website, make sure that you have Open Graph optimized on all of your pages to make sure that you’re publishing the correct information. To double check what any of your URL’s will look like before going live, you can insert your URL into Facebook’s Sharing Debugger and get a preview of what your post will look like.
Let me know if I can be of any assistance to you during this change. I’ll happily take a look at your pages for you and see how they will be posting when uploading them online. Contact me at firstname.lastname@example.org.
Facebook released an update to this change today. Click here to read: Next Steps to Addressing Link Preview Modification