Facebook, Twitter, Instagram and more…OH MY! With so many social media channels to choose from, how do you know which ones you need to be on and why?
You might be asking; "Does my business even need to be on social media?"
The answer is YES! Every business should have a social presence of some sort.
The benefits of being on social media are too large to ignore.
A social media presence can:
Bring traffic back to your websiteHelps your business to show up in searchAllow your customers to quickly find out information about youOpens up a direct line of communication between you and your current or potential customersIntroduces your company to new audiences that might not have found you otherwiseAllows you to learn more about your audience so that you can provide them with better service and products
So now that you know you should be on social media, how do you begin to decide where you should be?
TIP #1: Take a look at your business, and who your customers are. Look into where your customers are spending their time on social media. Are you trying to reach teenagers, then consider Snapchat and Twitter. Are you a B2B business, then look at Linkedin. Each business has a place on social.
TIP #2 – You do NOT need to be on every social media channel. Just because a new video app came out last week, doesn’t mean that it is right for your business. Your time is valuable, and you are better off being great at a few channels rather than spread thinly over all of them.
TIP #3: When consider where on social you want/need to be, create a clear plan that either you or someone else that you hire can implement. It is easy to get sidetracked on social, and that can have a negative effect on the business. A plan will hep you to stay focused.
TIP #4: Stay the course. Do not be discouraged. Social media ROI and business success is not immediate. Just like it takes time to build a friendship in real life, it takes time to build a community on social media. When done right and consistently, the benefits will be worth it.
Here is a list of the most common social media channels:
This channel is by far the biggest social media channel with more than 1.5 billion users. It also has the largest mix of demographics. Facebook generates approximately 645 million local business page views per week. From an advertising perspective, it is one of the easiest to use and manage. The ability to target your audience with a clear and concise plan will allow you to put your ads into the right hands and track and measure your results. It is also the place where your customers can interact with you. They can view your photos, leave comments, messages, and reviews. But it does take time to manage, and it is important that you interact back with your customers when they interact with you.
Twitter can be a confusing beast to slay when you first give it a go. But the power of Twitter is the ability to quickly "Tweet" and "ReTweet" content. Posting news and updates and shareable content can quickly grow your following. Hashtags are key on Twitter, they act as a search function and allow you to quickly find content related to a topic. Pay attention to what is trending and include 1-2 relevant hashtags on your posts.
Instagram is a photo-sharing app that is designed for mobile-only use. You can view Instagram on desktop. However, you can not upload pictures from the desktop. Instagram is a great visual tool for your business. Display photos of products completed projects, and pictures of staff being "human." Like Twitter, hashtags are instrumental in being found and building your following. Unlike Twitter though, you can use up to 30 hashtags. Just make them relevant hashtags. 15-20 is a good target range, but if you can’t come up with that many, don’t fret, and don’t use hashtags that aren’t relevant just to reach a number.
Linkedin: Linkedin is the largest social media network for business professionals. Unlike other social channels, Linkedin’s is more serious than the other social channels I mentioned, and the content should be kept more professional. Linkedin is not right for every business. However, it is right for everyone to at least have their own profile and build business relationships and network.
YouTube: If you have videos, you should have YouTube. Even if you are predominately using your videos on Facebook or another social channel, I suggest you also upload them YouTube and build a video library there.
There are of course a handful of other channels such as Pinterest, Snapchat, Google+, and Yelp, and each of those has a place for business use. However, they are a little more niche in their business use and not as broad of a target audience.
Do you still need help deciding where to go and how to best utilize your time? Let me know, and we can chat. We’ll grab a coffee, or beer and discuss your social needs.